The Social Media Marketing Specialist is responsible for marketing on social media platforms
Key activities
• Manage, interact with and respond to social media audiences
• Write, shoot, create and edit content for all platforms
• Execute strategies and tactics for social media audience growth
• Analyze rundowns and work with broadcast news producers and web producer to coordinate on-air and digital products
• Review web, mobile and social medial analytics daily, weekly and monthly to optimize platform growth
• Train others on social media, web and mobile operations and best practices.
• Coordinate with other departments on station marketing initiatives, events and contest
• Coordinate, recruit and curate user generated content on all platforms
• Monitor web, social media and broadcast for promotable content for all platforms
• Co-Administrate station staff social media pages and official station accounts
• Perform other duties as needed and as directed by management
Education & Experience/Certifications
• Bachelor's degree or equivalent experience
• At least five to eight (5-8) years professional experience required.
Skills & Abilities
• Advanced knowledge of social media platforms, i. e. Twitter, Instagram, Facebook, YouTube, LinkedIn, Google.
• Web Publishing - CMS experience
• Proficient in Word, Excel and PowerPoint.
• Ability to perform multiple tasks in a fast paced environment
• Ability to form and maintain interpersonal relationships in a working environment.
• Ability to multitask.
• Ability to work to a deadline or under stress
Work environment
• May be required to work a non-traditional schedule.
UAE