Your role as SEO analyst is to define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Communication to clients, team, and management on strategy/project development, timelines, and results
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Responsibilities
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via social communities in coordination with client goals.
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
Research and administer social media tools in support of clients’ social Media Strategy
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Communication to team and management on project development, timelines, and results
Requirements
5+ years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
BA/BS degree or equivalent work experience.
Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in multiple CMS environments
Knowledge of HTML/CSS and website administration
High-level proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
Develop solid on-page off-page SEO strategy and tactics.
Collaborate with content marketing, creative designers, client services and clients to create high-quality content
Manage and improve organic search engine performance and goal setting based on click-through rates, traffic, and conversions.
Stay up-to-date with the latest trends and changes with SEO and major search engines.
Proficiency in web analytics software and keyword tools.
Experience with data-driven SEO analysis and optimization.
Excellent written and oral communication skills
Key Characteristics
• Friendly personality – approachable, outgoing, assertive
•Good organizational skills: ability to prioritize, follow up and multi-task
• Flexible and resourceful at problem-solving
• Ability to work independently or as part of a team.
UAE