Communication to clients, team, and management on strategy/project development, timelines, and results
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Must do:
Perform keyword research in coordination with company’s business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of our websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via social communities in coordination with client goals.
Expereince and Qualification:
3+ years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
BA/BS degree or equivalent work experience.
Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in multiple CMS environments
Knowledge of HTML/CSS and website administration
High-level proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
Develop solid on-page off-page SEO strategy and tactics.
Collaborate with content marketing, creative designers, client services and clients to create high-quality content Manage and improve organic search engine performance and goal setting based on click-through rates, traffic, and conversions.
UAE