Although many writing techniques are unique to online content writing, a thorough knowledge of standard writing practices is necessary for Web content writers. Bachelor's degree programs in journalism, English and other mass communication disciplines can fulfill the educational requirements for Web content writers. These programs can focus on grammar, editorial writing, magazine writing, ethics, and can often include digital media course options. Specialized certificate programs in electronic writing and digital media production focus on Web content. Applicable master's degree programs contain advanced coursework on professional writing, electronic media, journalism and other tech-friendly writing disciplines.
Duties
Web content writers are expected to create work that is optimised for the Web. Common Web content writing practices include:
Succinct, fact-filled content
An engaging, active tone
Writing broken up by subheadings
Use of bulleted lists
Embedded links throughout the text
Due to the digital nature of the work, Web content writers are often required to know basic design fundamentals and be familiar with digital content management systems. They are also expected to communicate effectively with clients, meet strict deadlines, follow editorial guidelines from different clients and, if they are freelance writers, manage their own time. Freelance Web content writers purchase their own computer and writing equipment to facilitate their digital work environment.
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