Job Description
Developing the marketing strategy for the college in line with college objectives to create a brand image and awareness about the college in the region.
Managing all marketing undertakings for the college and activities within the marketing department
Strategizing all marketing campaigns to focus on enlarging the target market, piloting an effective drive in order to maximize the returns and leave lasting impression on the minds of the attendees.
Overseeing the college’s marketing budget and explore ideas to channelize these budgets to the precise events which will yield maximum returns.
Being responsible for brand management and maintain optimistic corporate identity of the college in the market.
Measuring the effectiveness of each invested campaign in terms of the enquiries and confirmed students.
Creating and publishing all marketing material in line with marketing plans
Planning and ensuring effective execution of all promotional campaigns
Managing and improving lead generation campaigns and measure the results
Explore creative ideas to reach out to the target market and how market segments can be expanded by constructing a need generation.
Concocting online and print marketing campaigns
Monitoring and reporting on effectiveness of marketing communications
Creating a wide range of different marketing materials and ensure the stock levels are maintained.
Working closely with design agencies and assisting with new product launches
Maintaining effective internal communications to ensure that all relevant college functions are kept informed of marketing objectives
Developing strategies and tactics to get the word out about our college and drive qualified traffic to our front door
Deploying successful marketing campaigns and own their implementation from inception to execution
Balancing with a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
Producing valuable and engaging content for our website and blog that attracts and converts our target groups
Building strategic relationships and partnerships with key industry players, agencies, and vendors
Be in charge of marketing budget and allocate/invest funds wisely
Analyzing potential strategic partner relationships for college marketing
Skills
* A degree in Marketing is essential
* Fluency in both English and Arabic
* Excellent managerial skills
* Target oriented
* Preferably with experience in Educational institutes
Job Details
Job Location: Ajman, UAE
Company Industry: Education, Training, and Library
Requirements : Employer (Private Sector)
Job Role: Marketing and PR
Employment Status: Full time
Employment Type: Employee
Number of Vacancies: 1
Preferred Candidate
Career Level: Mid Career
Years of Experience: Min: 4
Residence Location: United Arab Emirates
UAE